Thursday, November 26, 2020

Fake or Real: How you can spot the relevancy of Stock Photos


A beautiful and effective photo can capture your audience's attention and showcase your brand personality, images from the relevant stock photo sites can give the exact message to your readers but have you thought about exactly the other side of a coin. Unfortunately let us discuss the negative side of the stock photos, the photos that are not legit and also used by many of us who are unaware or fake stock photos.

Bad Stock Photos can kill the purpose of your commercials, these are pictures which are shady and commonly used by many small businesses who are trying to get these free from search engines or any other sources. It’s very hard to detect which photos are legit or fake.


Nowadays spammers and unethical marketers are using these images to clickbait you and sell their products. This is a serious problem which many of us are facing but fortunately, there is a solution for this which can protect you from getting scammed.


Why are fake images free?


Spammers are looking for the stock photos which are posted by other photographers or publishers and they use them in other websites to drive traffic towards their own website. They can use the images even if it is watermarked, by simply removing the branding from the stock photos.


Basically, they not only for the traffic but also for building several backlinks to their website which is somehow able to gain traction in their search engine optimization process to drive up the keyword ranking of their own website. The main drawback of these images is that you will find the same image very common which is used by many websites or businesses.


How to get rid of this?


Fortunately, there are many ways to figure out which image is fake and which are relevant. Nowadays you can check simply by using a reverse image search on Google. If you find that image is available in Google and it is not having some sort of watermarking or branding then surely it is a fake image. By doing a reverse image search you will also get to know how many websites are using that same image which you are going to opt.


So basically if you are using any common or mainstream sites for buying stock photos then it is probably possible that your competitor is also using the same image, not only your competitor but other businesses as well. One thing you can do to get unique stock images, try to find websites which are not very common check out a few of them below:



StockSnap:


Might be possible that you hardly heard about this site but if you visit this you will get to know that this website allows you to see which photos are most downloaded. Images on the website are more business-centric and due to fewer people know about it the pictures are not very common.

Using this website feels like scrolling a catalogue of some designers. Check out some great pictures below.




This site is best for B2C Sales,  Media, and Consumer Technology.


Moveast


Moveast is a photo journal of an Asian pacific person ideal for those who want to target the EMEA or APAC market. The pictures take place in trendy settings and have a natural unforced feel. Most of the photos you will find is of music festivals, night outs and some events.




Moveast offers you multicultural and extremely diverse photos.



Pixtock:  Multiniche and multicultural pictures are the USP of Pixtock, here you will find HD pictures from every category from sports, nature, person to transportation you will find everything. The best thing is that this site is purely Indian and you will find Indian images only which is very much useful for those who are trying to target Indian audiences in their commercials or for any projects.



The bottom line is a very good stock photography website, best for consumers brands, Food and Beverages Industry, Education Industry and Fashion 



Barn Images:


The photos you will see in Barn Images are generally you will not see in other stock websites or even other competitor websites. The lifestyle, objects and people are the USP of this website. Check out some 



Did we leave any of the stock photo websites which are your favourite please let us know in the comment section and we will definitely add it to our list.


Ultimately try to use stock photos that are relevant and less used, we have featured some of the best stock photo websites in our article. So that you can be in full control of the outcome of your final creative products.

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