How Stock Photos Can Help You in Promotion

 

We all heard of this saying that “a picture is worth a thousand words” seems to be true when it comes to promotional activities. Whether you sell products or services, using images to explain the benefits of your business offering which is essential to attract the prospect leads. A picture with relevant content can help you in converting your audience into buyers. The thing is you should know what type of images you should use in your promotions.

There are media and other businesses who use stock photos now and then on their promotional activities to make their promo look good. Check out why:

• Stock photos are cost-effective and affordable.

• If you know where to find, you will get some mesmerizing stock photos.

In a survey, it is found that stock photos can outperform custom design images when it comes to reaching and engagement.

In this post, we have come up with some of the best tips and surveys to make you believe that why stock photos are worth buying for your promotional activities.

Power of Images:

We have to admit that images can do wonders when it comes to grabbing attention and boosting engagements.

• Facebook posts with attracting and meaningful images can boost 3 % of engagement rates.

• Tweets with images receive 150 % more tweets than the normal one.

Images can influence the individual’s purchase decision, it also enhances the performance of your ads.

If you see visual platforms such as Youtube, Instagram, Snapchat and other channels are highly influential when it comes to shopping.

People Reaction on Stock Photos:

When it comes to searching the right images for your marketing efforts it goes far beyond simply finding an image that simply “looks nice.” Stock Photos if used correctly can elicit emotions which will then impact the positive or negative side of your buyers.

Authenticity is the Key:

Authenticity is key when it comes to the social media world. The content shared in these platforms can give a glimpse of the brand or people closest to us and we all know that most genuine content is most interesting. Stories offer us to see relevant, often unedited content which gives an authentic glimpse into other’s lives.

The problem with most of the stock photos you see in the ads are not authentic. For example, when it comes to business photos, there’s no shortage of clichés. A business person photo in a formal or a smiling group of people -somethings might help fill a void, but often, these images will fail to connect with your audience as they’re simply not relatable or authentic.

What is Authenticity:

Basically, it is very hard to say which image is authentic, authenticity means that the things we are explaining and the things we are doing we really believe, not just something we say to help sell our products/services.

So when we’re looking at images, we make a decision in seconds based on their authenticity. If the image feels fake, or in any way inauthentic, we might lose trust in the brand instantly and that is true.

Whereas, an authentic image can provide us with a sense of safety, trust and comfort.

So how you gonna figure out which image is authentic:


If we talk about the group of people for business-related images or ads, in a second you will figure out the difference between the real people and models.

Look for real-world setup as we exactly see in our surroundings.

Identify Real Poses:

Most of us don’t sit the whole day upright or smile 24/7. But it is very common to see stock photos with this kind of activities. Try to identify images which look natural.

If you are choosing images for your marketing campaign try to find the photos that stand out from the crowd. Carefully picking the photos according to the content can ad spice to your ads which results in delivering the considerable result.

Keeping these things in mind can help you get the right image:

• Use the image that is relevant to your content.

• Try to choose the image that instantly connects to your audience.

• Try to use Fresh images.

• And last but not the least check the copyright issues when buying the images.

Or else you can use any stock photos and remix it with your content as described below:

• Add your own text.

• Use color overlay.

• Adding contrast or blurring out the background can help you in making your photos un-stock.

There are plenty of tools available online which you can use to make the stock photos un-stock completely such as Canva, GIMP, Photoshop, Sketch.